Brand websites built to rank and convert
Splitting work across several freelancers creates handoff problems. Keeping it with one accountable engineer or small pod protects both quality and pace.
Discovery stays short and specific: users, data, and risks. After that we build the critical path first and strengthen it from there.
We work best with businesses searching for a website developer who want a partner that ships. Custom website development with performance, SEO, and clear calls to action.
What you get
- Custom brand websites
- Core Web Vitals focus
- Clear conversion paths
- Easy content updates
- One studio accountable for the result
- Design and engineering on the same schedule
- Support available after launch
How engagement works
As your website developer, we run a shared backlog, design reviews, and engineering sprints, and you keep one point of contact throughout.
- 01
Discover
Goals, constraints, data sources, and success metrics, all settled before we touch architecture or prompts. On website development projects we favour practical architecture over trendy defaults.
- 02
Design
System design, AI/tool boundaries, interface direction, and interaction prototypes. The work for teams in Birmingham stays tied to the outcome you asked for.
- 03
Build
Modern stack, clean architecture, evaluated AI behavior, and iterative demos you can react to. You see progress on the critical path every week.
- 04
Launch
Ship, monitor, harden, and keep improving models, tools, and product after go-live. Nothing here waits on a handover between separate teams.
How we build it, and why
The stack is chosen per project, not applied from a template. For website developer work these are the defaults, and the reason each one is on the list.
- Next.js
- server rendering and static generation in one framework, so marketing pages stay fast and app routes stay dynamic
- React
- the component model most teams can already hire for and maintain
- Tailwind
- design decisions stay in the markup, so the CSS does not grow faster than the product
- Strapi
- a headless CMS so content editors ship copy without a deploy
- Vercel
- preview deploys on every branch, so review happens on a real URL instead of a screenshot
What the first weeks look like
- Days 1-3
Context and constraints
Codebase, deploy path, and what "done" means for the website development. Short, because the useful version of this is specific.
- Week 1
First shipped slice
Something real goes out in the first week — custom brand websites rather than a setup ticket.
- Weeks 2-6
Build to the milestone
Pull requests, reviews, and weekly demos. You see the work as it happens rather than at a handover meeting.
- Handover
Documented and transferable
Runbooks, architecture notes, and a walkthrough, so the work does not depend on us still being here.
Weighing up your options
There are three realistic ways to get this built. Each is the right answer for someone.
A solo freelancer
Cheapest per hour and fine for a contained task. The risk on website development is breadth — one person covering design, backend, infrastructure, and launch usually means one of them is weak, and there is no cover when they are unavailable.
A local agency in Birmingham
Same timezone and a face to meet, which genuinely matters for some teams. You are also paying Birmingham businesses investing in websites, apps, and automation. rates for the whole team including the layers that never touch your website development, and a local shortlist is a small shortlist.
Arcode
A small senior team. The people who scope the website development write the code, you get weekly demos instead of status decks, and the engagement ends when the thing is live and handed over.
Work we have shipped
Horizan Labs
Frontend · Internship
Marketing website contribution during the Arsol internship, focused on responsive UI and frontend delivery.
Early-career site work at Arsol using React, Next.js, and Tailwind to help ship the Horizan Labs web presence with the team.
- · Responsive marketing pages
- · Team-based frontend delivery
- · Modern React/Next stack
- · UI performance and accessibility focus
React · Next.js · Tailwind · MySQL
Circlin Waitlist
Lead frontend · Next.js 15
Multilingual waitlist and referral product for a secondhand fashion brand, covering localization, analytics, and growth loops.
Waitlist experience with EN/DE localization, referral tiers, MDX blog, and analytics for Circlin.
- · EN/DE internationalization
- · Referral reward tiers
- · MDX blog and SEO content
- · Analytics and cookie consent
Next.js 15 · TypeScript · Tailwind · MDX · React 19
VIP Hires
Full-stack · Payments · UX
Recruitment platform with Stripe payments, workflow management, and polished motion-driven UI.
Hiring product covering job posting payments, candidate workflows, forms, and analytics.
- · Stripe payment flows
- · Recruitment workflow stages
- · Validated multi-step forms
- · Analytics charts and notifications
Next.js · Redux Toolkit · Stripe · Framer Motion · Zod
Working with teams in Birmingham
Birmingham businesses investing in websites, apps, and automation. We work with clients in Birmingham remotely and keep overlapping hours in GMT/BST. We usually collaborate in English.
How we work with Birmingham teams
Birmingham shares our working day on GMT/BST. Questions raised in your morning get answered the same morning, which matters more than it sounds once a build is moving quickly.
What Birmingham clients usually need
Birmingham work is weighted towards established firms — professional services, manufacturing, and logistics — replacing manual processes with something web-based, plus the occasional customer-facing app.
Contracts, data, and compliance
Much of this work touches systems people already depend on, so migrations get a rollback plan and a parallel-running period rather than a cutover date. Invoicing is in GBP under UK GDPR.
