Custom software without enterprise bloat
Plenty of agencies are built around long retainers. What you actually want is a live site, an app in the stores, and users adopting it.
Design and engineering share one backlog, so the visuals never drift away from what can realistically ship on time.
We work best with companies evaluating software development companies who want a partner that ships. End-to-end software development for startups and growing teams, covering web, mobile, AI, and cloud platforms.
What you get
- Custom software platforms
- MVP to scale delivery
- AI-capable architecture
- Reliable remote collaboration
- One studio accountable for the result
- Design and engineering on the same schedule
- Support available after launch
How engagement works
As your software development company, we run a shared backlog, design reviews, and engineering sprints, and you keep one point of contact throughout.
- 01
Discover
Goals, constraints, data sources, and success metrics, all settled before we touch architecture or prompts. You see progress on the critical path every week.
- 02
Design
System design, AI/tool boundaries, interface direction, and interaction prototypes. Nothing here waits on a handover between separate teams.
- 03
Build
Modern stack, clean architecture, evaluated AI behavior, and iterative demos you can react to. On software development projects we favour practical architecture over trendy defaults.
- 04
Launch
Ship, monitor, harden, and keep improving models, tools, and product after go-live. The work for teams in the Middle East stays tied to the outcome you asked for.
How we build it, and why
The stack is chosen per project, not applied from a template. For software development company work these are the defaults, and the reason each one is on the list.
- TypeScript
- types across the whole stack, which catches the class of bug that only shows up in production
- Next.js
- server rendering and static generation in one framework, so marketing pages stay fast and app routes stay dynamic
- NestJS
- structure and dependency injection on the backend, which keeps a growing API from turning into a pile of route handlers
- Cloud
- managed infrastructure sized to the traffic you actually have
- AI
- model-backed features scoped to the parts of a product where they measurably help
What the first weeks look like
- Week 1
Scope and architecture
Users, data, integrations, and constraints, ending in a written plan for the software development that you approve before anyone opens an editor.
- Weeks 2-3
Design the critical path
The screens that carry the product, prototyped and clickable. Design and engineering review together, so nothing gets drawn that cannot ship.
- Weeks 4-8
Build in weekly slices
Every week ends with something on a real URL. custom software platforms lands early, because the rest of the plan depends on it working.
- Launch
Ship, measure, hand over
Release, monitoring, analytics, and a documented handover, so your team can carry it without calling us.
Weighing up your options
There are three realistic ways to get this built. Each is the right answer for someone.
A solo freelancer
Cheapest per hour and fine for a contained task. The risk on software development is breadth — one person covering design, backend, infrastructure, and launch usually means one of them is weak, and there is no cover when they are unavailable.
A local agency in Middle East
Same timezone and a face to meet, which genuinely matters for some teams. You are also paying Regional demand for digital products and AI automation. rates for the whole team including the layers that never touch your software development, and a local shortlist is a small shortlist.
Arcode
A small senior team. The people who scope the software development write the code, you get weekly demos instead of status decks, and the engagement ends when the thing is live and handed over.
Work we have shipped
StudioX Localization
Frontend · i18n
UI polish and language translation pages for the StudioX product experience.
Contract contribution implementing UI fixes and localization pages with Next.js, React, and Tailwind to improve accessibility and multi-language use.
- · Language translation pages
- · UI accessibility fixes
- · Next.js page delivery
- · Clearer multi-language UX
Next.js · React · Tailwind
React Email Templates
Email systems · Resend
Reusable React Email templates sent through Resend for production transactional mail.
Freelance email kit using React Email, Resend, TypeScript, and Tailwind to create and send branded emails from a React app.
- · Reusable email templates
- · Resend delivery integration
- · TypeScript-safe composition
- · Tailwind-styled layouts
React Email · Resend · TypeScript · Tailwind
Horizan Labs
Frontend · Internship
Marketing website contribution during the Arsol internship, focused on responsive UI and frontend delivery.
Early-career site work at Arsol using React, Next.js, and Tailwind to help ship the Horizan Labs web presence with the team.
- · Responsive marketing pages
- · Team-based frontend delivery
- · Modern React/Next stack
- · UI performance and accessibility focus
React · Next.js · Tailwind · MySQL
Working with teams in Middle East
Regional demand for digital products and AI automation. Work is remote-first (GST/AST), with written updates you can read in your own time. We usually collaborate in English/Arabic.
How we work with Middle East teams
Most Gulf markets run GST or AST, one to two hours ahead of us, with a Sunday-to-Thursday week in several countries. We match whichever week a client works and keep responses same-day.
What Middle East clients usually need
Requests from the region split between UAE and Saudi brands wanting premium, fast digital products, and businesses across the wider Gulf automating operations with AI.
Contracts, data, and compliance
We invoice in AED, SAR, or USD depending on the client. Where a product serves Arabic-speaking users, right-to-left layout and Arabic content get planned into the design system from the start rather than translated on afterward.
