Product studio without agency bloat
Plenty of agencies are built around long retainers. What you actually want is a live site, an app in the stores, and users adopting it.
Projects run on milestones rather than an open-ended discovery phase. Every phase ends with something you can click, test, or release.
We work best with companies evaluating software development agencies who want a partner that ships. Custom software delivery across web, mobile, AI, and backend systems, owned by senior engineers.
What you get
- Custom software products
- Clear scope and timelines
- Senior engineering quality
- Post-launch support
- One studio accountable for the result
- Design and engineering on the same schedule
- Support available after launch
How engagement works
As your software development agency, we run a shared backlog, design reviews, and engineering sprints, and you keep one point of contact throughout.
- 01
Discover
Goals, constraints, data sources, and success metrics, all settled before we touch architecture or prompts. You see progress on the critical path every week.
- 02
Design
System design, AI/tool boundaries, interface direction, and interaction prototypes. Nothing here waits on a handover between separate teams.
- 03
Build
Modern stack, clean architecture, evaluated AI behavior, and iterative demos you can react to. On software development projects we favour practical architecture over trendy defaults.
- 04
Launch
Ship, monitor, harden, and keep improving models, tools, and product after go-live. The work for teams in the Middle East stays tied to the outcome you asked for.
How we build it, and why
The stack is chosen per project, not applied from a template. For software development agency work these are the defaults, and the reason each one is on the list.
- TypeScript
- types across the whole stack, which catches the class of bug that only shows up in production
- Next.js
- server rendering and static generation in one framework, so marketing pages stay fast and app routes stay dynamic
- NestJS
- structure and dependency injection on the backend, which keeps a growing API from turning into a pile of route handlers
- Cloud
- managed infrastructure sized to the traffic you actually have
- AI
- model-backed features scoped to the parts of a product where they measurably help
What the first weeks look like
- Week 1
Scope and architecture
Users, data, integrations, and constraints, ending in a written plan for the software development that you approve before anyone opens an editor.
- Weeks 2-3
Design the critical path
The screens that carry the product, prototyped and clickable. Design and engineering review together, so nothing gets drawn that cannot ship.
- Weeks 4-8
Build in weekly slices
Every week ends with something on a real URL. custom software products lands early, because the rest of the plan depends on it working.
- Launch
Ship, measure, hand over
Release, monitoring, analytics, and a documented handover, so your team can carry it without calling us.
Weighing up your options
There are three realistic ways to get this built. Each is the right answer for someone.
A solo freelancer
Cheapest per hour and fine for a contained task. The risk on software development is breadth — one person covering design, backend, infrastructure, and launch usually means one of them is weak, and there is no cover when they are unavailable.
A local agency in Middle East
Same timezone and a face to meet, which genuinely matters for some teams. You are also paying Regional demand for digital products and AI automation. rates for the whole team including the layers that never touch your software development, and a local shortlist is a small shortlist.
Arcode
A small senior team. The people who scope the software development write the code, you get weekly demos instead of status decks, and the engagement ends when the thing is live and handed over.
Work we have shipped
Note Assist
AI product · Next.js · Speech
AI meeting assistant with live speech-to-text, ChatGPT chat, and Firebase auth for transcription workflows.
Freelance AI product built with Next.js, Firebase, AssemblyAI, and ChatGPT for live meeting transcription and realtime chat around the transcript.
- · Live speech-to-text transcription
- · Realtime chat over meeting notes
- · Firebase authentication
- · AI-assisted follow-up on transcripts
Next.js · Firebase · AssemblyAI · ChatGPT · TypeScript
Prism Goals
Frontend · Strapi CMS
Accountability platform with dashboards, weekly check-ins, admin tooling, and progress analytics.
Goal tracking product with Typeform check-ins, admin panel, and Strapi-backed content.
- · Goals and values dashboard
- · Weekly check-in integrations
- · Admin user management
- · Progress analytics
Next.js · TypeScript · Material UI · Strapi · Axios
Brain CMS
Frontend · Firebase · Analytics
Multi-module enterprise CMS with documents, calendars, video, and advanced analytics.
Content and operations system spanning enterprise modules with Firebase and rich media tooling.
- · Multi-module business domains
- · PDF and document management
- · Advanced charting suites
- · Calendar and media workflows
React · Redux Saga · Firebase · Chart.js · Video.js
Working with teams in Middle East
Regional demand for digital products and AI automation. Work is remote-first (GST/AST), with written updates you can read in your own time. We usually collaborate in English/Arabic.
How we work with Middle East teams
Most Gulf markets run GST or AST, one to two hours ahead of us, with a Sunday-to-Thursday week in several countries. We match whichever week a client works and keep responses same-day.
What Middle East clients usually need
Requests from the region split between UAE and Saudi brands wanting premium, fast digital products, and businesses across the wider Gulf automating operations with AI.
Contracts, data, and compliance
We invoice in AED, SAR, or USD depending on the client. Where a product serves Arabic-speaking users, right-to-left layout and Arabic content get planned into the design system from the start rather than translated on afterward.
